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POSTED 9th Aug '19

The end of an era for The Pinmar Golf

NEWSFEED

After much deliberation and with a heavy heart we have decided that this year’s Pinmar Golf will be the last. After 31 years in which we have raised over €1M for charity, we feel it’s the right time to explore new experiences with our customers and valued partners.

We are immensely proud of what we’ve achieved with Pinmar Golf. It’s become a stand-out date in our industry’s calendar and more importantly, we’ve raised vital funds for our charitable partners. We would like to take this opportunity to thank our incredibly generous customers and sponsors without which, none of this would’ve been possible. The amount of enjoyment generated throughout the years and money raised for charity is something we are proud of. Having spoken with some of our longest and most valued partners we have been reassured by their overwhelmingly positive reaction to our announcement; without exception they have expressed their initial surprise followed by a wholehearted commitment to continue supporting Pinmar’s future charitable event programme. We understand its a bold decision but Pinmar has built its reputation on taking the lead and we believe that now is the right time to change the way we engage with our customers and industry partners.

The team are working on several new ideas for the future; we will hold an event in Mallorca during the same October period and we look forward to un-veiling our new and exciting plans for 2020 and beyond at The Pinmar Golf in October.

Remy Millott, Chief Executive of GYG plc, commented: “This has been a very tough and big decision for us. Whilst being the end of an era in our industry social calendar, we are looking forward to creating new ideas for the future where we can bring yacht crew and the industry together and continue the good work we have achieved so far with the charities. We have a fantastic final golf weekend lined up, so please get behind this year’s event and give it a great send off, with some golf, reminiscing, fun and a couple of cold ones with friends, partners and colleagues from this wonderful industry.”

Explaining the rationale behind this bold decision, Andrew Clemence, Group Marketing Director of GYG, said; “The Pinmar Golf has helped define the Pinmar brand over the past three decades. What started as a small, local social gathering has developed into a major industry event and the mainstay of Pinmar’s customer engagement programme. I know it will be a shock to many longstanding fans of The Pinmar Golf, but it feels like the right time to change things up and explore new experiences with our customers and valued partners. Our industry continues to evolve, and we are excited by the opportunity to create a fresh and more diverse events strategy so watch this space. In the meantime, we look forward to celebrating the 31-year heritage of The Pinmar Golf with the most incredible finale on the 19th of October.”

This final edition of The Pinmar Golf promises to be the biggest ever, starting with two days of competitive golf overseen by Open winner and Pinmar Golf Ambassador Paul Lawrie. The last golf tournament is expected to sell out with superyacht teams clamouring to make the cut. The legendary Friday VIP Party together with the Saturday Recovery Brunch this year featuring a Rugby World Cup quarter final game, will return to Puerto Portals for the final time. The grand finale will take place at Son Amar with a glamorous gala dinner hosted by Awlgrip and compèred by the UK’s leading sports TV presenter Gabby Logan. A nostalgic night of high-class entertainment and charitable fundraising celebrating some of the most memorable personalities and acts from the last 31 years will bring the final curtain down on The Pinmar Golf.

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